Geneticist Construction Essays - Geneticist, Genetics,

Geneticist Construction I. A. The construction of a geneticist follows a difficult path of education, preparation, and hard work. B. Genetic Engineering C. Scope 1- accomplishments 2- job description 3- education 4- opportunities 5- future 6- (interview) - Personal insight - Attraction to job II. Background III. Accomplishments IV. Job Description & Opportunities V. Education & salary VI. Interview -Attraction, Personal Insight -Future VII. Conclusion- Why I would or wouldn't be a genetic engineer? The Construction of a Geneticist The construction of a geneticist is a person that follows a difficult path of education, preparation, and hard work. Geneticists along with all branches of Genetic Engineering have grown in numbers and importance over the last hundred years. Geneticists have accomplished things that Isaac Asimov and authors like him only dreamed about. What was science fiction then is science fact now, the cycle continues through this day. (Facklam 16) The genetic field will continue to grow until every aspect of life is perfect, but that will take quite a while. Career Opportunities in Genetics are everywhere within the biological community. They may work in colleges and universities, research institutions, medical institution, and commercial enterprises of many kinds. Every work environment is unique, and categorizes overlap-but certain general trends exist. (Career Opportunities in Genetics 9) Genetic Engineering has a long past and an even longer future, however, to enter the field a person must have a strong background in sciences and intensive training. Despite the controversy of Genetics, Courtney Sailes of the Genentech Inc. has accomplished such training. He is working in the biochemistry division and has an important impact people across the world. Gregor Mendel is known as the father of Modern Genetics, however he was not the start of the long chain of genetic engineers. (Microsoft Encarta 98) Genetic engineers can be traced back to 6000 BC when Yeast was used to make beer by Sumerians and Babylonians. Before that the domestication of animals was the most complex example of genetic engineering. Today's geneticists still work with animals and plants, however, instead of just studying them, they can create them. Geneticists also try to perfect and alter deficiencies to help solve problems in today's world. Geneticists' creation of bigger fruit, vegetables and vaccinations help people live everyday. Genetic Engineering may one day eliminate horrible genetic defects. (Facklam 79) Genetic Engineering is a science that can alter the ways in which we live, but not with out social and legal problems to solve as we go along. (Facklam sleeve) The discovery of the structure of DNA resulted in an explosion of research in molecular biology and genetics, paving the way for the biotechnology revolution. Genetic engineering became a reality when a man-made gene was used to manufacture a human protein in bacteria for the first time. Biotech companies and universities were off to the races, and the world will never be the same again. (Biotechnology Timeline 1977- Present) Accomplishments done in part of genetic engineering have made the earth a better and safer place to live. Hybridization of rice and wheat has increased food output by more than 100%. (Encarta 98) Geneticist across the world are attempting to stop the spread of deadly cells strains, if there is a virus or bacteria there is a cure and a way to stop it. The vaccination of polio, the cure for leprosy, and small pox all are possible due to the minds and wills of genetic engineers. On July 25, 1979, Louise Brown became the world's first test-tube-baby, hailed by many as a biological breakthrough and condemned by other as a way for man to control and manipulate life. (Facklam 87) The cloning of Dolly, the lamb, and other animals allows scientist to research cures for illness with little deviation in subjects. Almost all breakthroughs in the medical research field are directly related to genetic engineering. Geneticist play an important role in everything around us, they give us more than just better creations they give us a better understanding of life as we know it (C.O. in G. 14), Geneticist is just a general title given to several occupations. Each specific occupation consists of it's own environment, but share many common traits. Population Biology, Population Genetics, Evolution, Evolutionary Genetics, Sociology, Molecular Biology, Molecular Genetics, Agriculture, Plant Genetics, Biochemistry, Biochemical Genetics, Cytogenetics, Cytology, Medicine, Medical Genetics, Law, Neurobiology, Behavioral Genetics, Development Genetics, and Development Biology are such specifications. (1) Many geneticists work in academic institutions in biological sciences departments, they divide their time into teaching and research. These geneticist joined by their students, often strive for the same discovery as

Free Essays on Education Or Certification

EDUCATION OR CERTIFICATION? Hands-on experience. Without it, your chances for obtaining any worthwhile technology position are bound to be rather slim, even with a degree! For decades Universities have been the default location for higher learning. At the same time, the increasing demand and use of technology has created a need for the specialized training and courses that aren’t found at traditional universities, but through certification or technical schools. College does a great job of exposing you to different aspects of the Information Technology (IT) field, but no real specialized instruction. On the other hand, certification focuses on specific skills but doesn’t leave much room for a variety of career choices due to a limited knowledge base. The purpose of colleges of technology (certification schools) is to conduct in-depth learning in specialized disciplines and to develop student's abilities necessary for employment. Colleges of technology, unlike universities or junior colleges, admit the graduates of lower secondary schools. The purpose of universities, as the centers of advanced learning, is to provide students with wide-ranging knowledge and to conduct in-depth teaching and research in specialized academic disciplines. The term of study is usually four years. Upon completion, graduates are awarded a bachelors degree. Due to the effects of the economy and the expanding IT field, many companies are demanding a little more than just a degree. So which better prepares students for the world of work; Universities or Tech Schools? To answer that question we first need to know what information technology is composed of. Information Technology is the field of careers that deals with the accumulation, storage, management, and retrieval of data. Beyond that, it also involves the development of the hardware and software that handle this massive data accumulation and storage. As you see, it can be subdivided into... Free Essays on Education Or Certification Free Essays on Education Or Certification EDUCATION OR CERTIFICATION? Hands-on experience. Without it, your chances for obtaining any worthwhile technology position are bound to be rather slim, even with a degree! For decades Universities have been the default location for higher learning. At the same time, the increasing demand and use of technology has created a need for the specialized training and courses that aren’t found at traditional universities, but through certification or technical schools. College does a great job of exposing you to different aspects of the Information Technology (IT) field, but no real specialized instruction. On the other hand, certification focuses on specific skills but doesn’t leave much room for a variety of career choices due to a limited knowledge base. The purpose of colleges of technology (certification schools) is to conduct in-depth learning in specialized disciplines and to develop student's abilities necessary for employment. Colleges of technology, unlike universities or junior colleges, admit the graduates of lower secondary schools. The purpose of universities, as the centers of advanced learning, is to provide students with wide-ranging knowledge and to conduct in-depth teaching and research in specialized academic disciplines. The term of study is usually four years. Upon completion, graduates are awarded a bachelors degree. Due to the effects of the economy and the expanding IT field, many companies are demanding a little more than just a degree. So which better prepares students for the world of work; Universities or Tech Schools? To answer that question we first need to know what information technology is composed of. Information Technology is the field of careers that deals with the accumulation, storage, management, and retrieval of data. Beyond that, it also involves the development of the hardware and software that handle this massive data accumulation and storage. As you see, it can be subdivided into...

The clash of civilizations through different perspectives Essay

The clash of civilizations through different perspectives - Essay Example There is a great division between human beings globally due to the divergent cultures; notably, conflicts will be caused by the differences in cultures of people. In essence, the clash of civilization is the center of interest. In other words, the current differences and divisions on cultural background is the future battlefield (Webber, 2008). Imperatively, civilization refers to the cultural entities of ethnic groups, villages, religious groups, and nationalities. People are carried around the world at most with the principle of civilization. This situational phenomenon explains the advanced state of human society. This advanced state encompasses the far to which aspects like high levels of industry, science, government, as well as, culture have so far reached (Ridley, 2006). This paper will discuss the future of civilization under the relevant perspectives of system level analysis, state level analysis and individual level analysis in regards to politics. Conversely, civilization is the broader cultural identity and groupings of individual in the society; they vary, rise and fall, merge and divide, and end with time. It has to be restated that difference among civilization are basic and real. This is because people differentiate themselves based on culture, language, tradition, and religion (Surowiecki, 2004). People in the different culture perceive issues differently such as God, rights of others, equality, hierarchy, and freedom. These differences are real and the source of conflict in the future if not addressed. Discourse on the divergent cultural differences is essential in promoting peace and the future. The differences between cultures are the source of conflicts; however, conflict does not mean violence. Huntington (2007) asserts that globalization is reducing the world into a community of people through internet and information technology. This has

What is the purpose of life Essay Example | Topics and Well Written Essays - 1750 words

What is the purpose of life - Essay Example This section is subdivided into three subparts which include religious, atheist, and modernity views on life. The literature review presents an argumentative perspective on the topic as the sources used in this essay have contradicting perspectives with regards to the purpose of life. The conclusion part summarizes the contents of the literature review and presents the author’s take on what can possibly be a personal account of the purpose life – choice made with regards to the sources. Introduction The purpose of life is a mixture of mental reactions and personal perceptions as people and societies have tried to be productive to fulfill their personal needs. Three views exist with regards to the purposes of life and personal perceptions as they affect different portions of the society. For example, the purpose of life with regards to possessions has been projected by societies as the major goal of life as people and the community as a whole fight to be successful, prod uctive, and wealthy within the society. On the other hand, an opposing view on the purpose of life goes beyond the possessions that human beings consider to include the spiritual stances that a community believes in. For example, spiritual people live to embrace the guidelines provided by their religions and their goals in life include the ultimate reward of spirituality, life after death. It is obvious that people in a society try to achieve as much as they can to fulfill their desires (Nostra, 12). One of the most controversial views on the purpose of life comes from an atheist perspective as it sets the benchmark of understanding life and making priorities with regards to life and its rewards. While Christians and other spiritual denominations appreciate the lives they live as a function of their spirituality, atheists take life as an experiment the human race is subjected to. One of the most phenomenal vies of the atheists is that God has no place in defining the purpose of life as everything in existence is a result of sheer circumstances. The result of all the views regarding the purpose of life is a conflict rather than a solution to the question, ‘what is the purpose of life?’ Some societies live to thrive in terms of possessions, others in terms of spirituality, and another group subjects its beliefs to chances as they believe there is no purpose of life. Thesis Statement The purpose of life is a function and an extraction of meaning from routine beliefs that societies have with regards to spirituality, material possessions, and unexplained phenomena perfected by chances. Statement of Problem Understanding the purpose of life is a difficulty undertaking as different societies have different views regarding the purpose of life and life itself. For example, suicide bombers represent part of a society whose believes do not sync with majority of the society’s view. Anybody considering death as a function of his beliefs can be a subject of misinformation, lack of understanding, or a victim of brainwashing. Therefore, to understand the purpose of life, a decision has to be made amongst spiritual, atheist, and contemporary views (modernity). Objectives To understand the purpose of life, this research does not embark on case studies or sample groups to

How social class affect us who live in america Essay

How social class affect us who live in america - Essay Example The other classes work for the first class. This paper outlines the effects of social classes in various fields. Social class affects education. In America, the white race get favours when it comes to education. The whites are likely to pass their examinations compared to the other races, who are the minority. This is because the working classes, who are the whites, always do not expect much from their children (Leonhardt, 2005). The other minorities always have their hopes in their children, so that they help them in the future. This raises their expectations on the children’s results. The white children have everything, like financial support, and they are motivated to read more. Poverty has affected the way children study, because most of the times they will be out of school looking for fees. Social class affects the health care of society. There is a difference in health standards between classes, and this is not only because of the level of income. There is inequality in supply of health necessities depending on the social class of individuals (Scott, 2005). The high class lived long and fell sick less often, as compared to, the lower class. They have the necessary resources to acquire medication and access health-improving activities like sports and gym. The lower classes face hardships in life making them prone to diseases like hypertensions. They engage in healthy risky activities like abuse of drugs. Even if the low class gets employment, it will not improve their health because they will still live in areas of low standards. The social class affects how people relate to another. People socialize based on their level of classes. Most lower class men fear dating girls in the upper class (Lewin, 2012). The lower classes have low self-esteem because of their economic situation. They have stress, frustrations because of income inequality. The lower classes face many challenges, causing them to engage in criminal activities. They spend quality time away

Cisco Systems: SWOT Analysis and Marketing Analysis

Cisco Systems: SWOT Analysis and Marketing Analysis Principles of Marketing Abstract This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Ciscos business strategies and practices by describing and evaluating its market orientation along with the impact of its marketing practices on business thereby providing an overview of its competitive advantage and SWOT analysis. One of the most vital and comprehensive marketing tools Ansoff Product-Growth Matrix has been implemented for Cisco, identifying its potential development, segmentation and diversification tactics. Porters Five Forces framework has also been included to derive five forces that determine competitive intensity and attractiveness of markets. Ciscos B2B and B2C segments are identified in conjunction with the marketing mix of product, price, promotion and place to support its marketing strategies in order to align it with its adopted business model. Introduction Cisco Systems Inc, a networking systems developer and manufacturer, was founded by two computer scientists at Stanford University in 1984. Cisco went public in 1990. Computers on local networks had not been able to communicate easily with computers outside that network, until Cisco introduced its first commercial router in 1986. Geographically dispersed networks of computers using different networking protocols, were able to be linked together by Ciscos multi-protocol router. Cisco quickly emerged a global leader in networking hardware, software and services, expanding to over 40,000 employees along with annual revenues of $23.8 billion by the end of 2000, although the economic downturn affected Ciscos 2001 revenues and compelled Cisco to layoff close to 14% of its employees (Massachusetts Institute of Technology 2001). Cisco Systems, Inc. is the global leader in computer networking for the Internet. Today, networks form an integral part of education, government, business systems and home communications. Cisco hardware, software and service contributions are used to establish the Internet solutions that make complex networks possible, enabling easy access to information anywhere, at any time, by individuals, organizations and countries. Additionally, Cisco has pioneered the utilization of the Internet in its own business practices and provides consulting services based on its experience and expertise to support other organizations around the globe. Since the companys inception, engineers at Cisco have promptly contributed in the innovation of networking technologies based on Internet Protocol (IP). This tradition of IP innovation endures with the evolution of industry-leading products in the core technologies of switching and routing along with advanced technologies in areas like home networking, security, IP telephony, storage area networking, optical networking, and wireless technology. Cisco offers a broad range of services, including technical support and a dvanced services in addition to its products. Cisco markets its services and products, both directly through its channel partners as well as through its own sales force, to service providers, commercial businesses , large enterprises and consumers. Social responsibility and customer focus are the core values on which Cisco operates as an organization (Cisco Systems Inc 2004). Over time, Cisco has proved its ability to successfully capture market transitions. Commencing in 1997 with the certainty that voice and video would all be converged to one, proceeding to the Network of Networks in 2000 and the network becoming the podium for all related web technologies and the base of customer solutions along with the most recent market transition of collaboration and Web 2.0 technologies. At Cisco, product offerings evolve as per market transitions only to best meet customer requirements. Cisco has emerged from Enterprise and Service Provider solutions to recognizing and approaching customer needs in numerous other segments including Small, Consumer and Commercial. To a large degree, the network has evolved to into a platform for providing one transparent and seamless customer experience. A key aspect of Ciscos culture is connecting and collaborating with others to make the world smaller through innovative technology and use it to enhance life experiences. Thats the Human Network a place where everyone is connected. (Cisco n.d.) Market Orientation Jaworski and Kohli (1996) defined market orientation as the organization wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organization-wide responsiveness to it. Customer and Market Focus In recent years, market-driven organizations have begun to evolve as the new industry giants. The market-driven formula for success in todays marketplace is to produce the right product at the right price at the right time (Bill Barrett 2001). The right product is the one that solves the customers problem and delivers the highest value. The right price is what the customer is willing to pay. The right time is when the customer needs the product. Customer needs and priorities are continuously changing. Therefore, an organization must know how customers wants, needs and values emerge over time to be successful. To gain the desired knowledge of the customer, an organization must focus on the current and prospective markets and customers it serves and put the customer first in every aspect of the organization. Marketing-orientated companies focus on customer needs (Jobber 2007: 6). By including the customer in an organizations mission and goals, market-driven organizations make providing value to the customer a top priority. This commitment to the customer is evident in Cisco Systems mission statement: To shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors and ecosystem partners (Cisco n.d.) Ciscos market focus begins with its emphasis on delivering unprecedented value to its customers, as well as other stakeholders, including employees, investors, and environmental partners. Ciscos mission statement is consistent with market-driven perspective of serving the objectives of all the stakeholders (Bill Barrett 2001). We believe Ciscos market orientation emphasizes continuous improvement of the processes since information gathering is one of the main characteristics of a market driven organization. As the market demands and customers requirements change continuously, it is extremely essential for such organizations to gather relevant data in all environmental sectors competitive, political, cultural, economic, technological, human resources and most importantly the consumer. Thus, it can be said that Ciscos orientation is rightly aligned with its mission statement./p> Relationship Strategies The market-driven concept suggests that putting the customer first in all aspects of an organization results in satisfying all stakeholders, which challenges the belief that multiple stakeholders often have conflicting goals. Market-driven organizations use relationship strategies to form partnerships and alliances with stakeholders to create synergy and minimize or eliminate conflicting goals. Cisco Systems has formed strategic alliances with suppliers and customers to deliver a customer-centric, total solutions approach to solving problems, exploiting business opportunity, and creating sustainable competitive advantage for our customers (Bill Barrett 2001). Cisco and its partners recognized that their products and services, combined with those of suppliers and customers, created a total solution that was more valuable than the sum of the individual pieces (Bill Barrett 2001). The most fundamental way in which Cisco views its strategy is around the idea of change, and how change aff ects customers. Essentially, it believes that market transitions that most affect customers define competitive opportunities. Change is recognized as endemic and adaptation considered to be the Darwinian condition for survival (Jobber 2007: 6). Cisco prepares for market transitions by listening to customers and by taking risks, innovating and investing 3-5 years in advance of a major transition in order to capitalize on it before competitors when the transition is realized in the market (Cisco n.d.). Ciscos vision and innovativeness can be clearly seen from the above statements that promote its connoisseurship in computer networks and the recent developments of the Internet. Its ability to anticipate and prepare for such market transitions is the key plot of its customers and its own success. Changing needs present potential market opportunities, which drive the company (Jobber 2007: 6). Cisco makes every effort in its power and scope to work towards its vision by its innovativeness which has provided enormous potential market opportunities. This approach is by far one of the largest contributors to its success in the Silicon Valley amongst its competitors in the industry. It has led to Cisco being one of the big names among industry giants like Microsoft, Apple, Sun Microsystems etc. Elements of Market Orientation Customers guide where we go and we stay ahead of market shifts so that we are ready to help our customers evolve, as their industry evolves (Cisco n.d). The customer centric approach is vital to the product development at Cisco. It signifies the presence of market orientation in the organization with respect to the customers needs and requirements that form the basis of marketing strategies at Cisco. Some of the most influential market orientation elements are strategies based on providing value for customers, rapid response to negative customer satisfaction, immediate acknowledgement to competitive challenges, and speedy detection of changes in customer product preferences (Pelham 2000). Cisco has been concentrating on the consumer markets as part of their marketing strategies. It transitioned itsLinksyssubsidiary into a dedicated consumer business group, formed a consumer-focused council, and made key changes in the way it builds consumer products. This change has accentuated Cisco s efforts in building brand awareness among customers worldwide. Cisco has tried to adopt a unified approach to consumer market since it acquired Linksys, a home networking company. It can be seen as a strategy based on creating value for customers and its focus on the much fragmented home networking segment where Cisco had expansion plans due to its belief in home networking being on the cusp of a major market transition. Cisco Business Strategies Reaching Market Adjacencies through a New Management Model Cisco business strategy for the fiscal year 2009 was to address not less than 30 market adjacencies, and they concentrated mostly in those areas where the networking technology and protocols have not seen widespread adoption (Chambers 2009). Emerging markets like India and China have provided Cisco ample growth opportunities and value for their customers and shareholders. In order to capture these opportunities, Cisco requires to move with speed and thought leadership. To accomplish this, they have a new management model based on Councils and Boards which will collaborate to set a long term direction for their business strategy. The council and board members decisions will help the organization to ensure that the goals are aligned throughout the company (Chambers 2009). Capturing Market Transitions Ciscos success also comes from capitalizing on market transitions before they occur. Their goal is to capture these market transitions faster than their competitors by identifying the technologies which play a crucial role in the future of communications and Information Technology. Acting on this differentiated strategy, they made multiple acquisitions in fiscal 2008 2009 (Chambers 2008) including wireless, unified communications and security technologies. Cisco continues to grow through internal development, acquisitions, their global partnerships, and cross-functional teamwork. One area of their differentiated strategy includes a goal of growing each product category in their advanced technologies to capture $1 billion-plus in annual revenue and the number-one market position (Chambers 2008). Providing customer satisfaction is one of Ciscos core values. Creating sustainable customer partner ­ships is a crucial part of Cisco strategy and provides invaluable insight into market tr ansitions. In addition to their technology, Ciscos knowledge of economic development, education, government, healthcare, national security and public safety issues has increased customer trust in Cisco (Chambers 2008). Being close to their customers is they believe the best way to uncover opportunity for the next market transition, long before it becomes obvious to others. Sustained Differentiation across Customer Segments and Geographies Ciscos strategy is made upon four pillars: To capture customer driven market transitions by identifying, investing and positioning. Constant innovation which is enabled through building, buying or collaborating with their partners. Cisco differentiated market approach with their ability to bind together both their business architectures and the technology. Prioritization of initiatives and cross functional teamwork that drive execution across customer segments, products, geographic theaters and value added services. Ciscos differentiated strategy has evolved based on their customer requirements to create sustainable differentiation in the industry and better serving of the needs of all their customers (Chambers 2007). Cisco is continuing to expand their services, product offerings and distribution capabilities to the strategic market. Small and medium sized businesses are increasingly taking on networking technology as they realize efficiencies from their investments in Ciscos products. With the use of efficient networking hardware and software products, SMEs have discovered new ways to work effectively and efficiently (Chambers 2007). From a geographic perspective, Cisco was pleased with the strong and balanced performance they achieved in their four largest theaters. These include European Markets, United States and Canada, Emerging Markets and Asia Pacific. Perhaps Ciscos greatest geographic success of fiscal 2007 was their Emerging Markets Theater, where their revenue grew by 39 percent on a yearly basis (Chambers 2007). Cisco believes that its business processes and collaborative approach to their emerging markets sector have significantly contributed to its growth. Cisco Channel Strategy Cisco is partnering with best in class providers to ensure that their customers receive the highest standard of support and the solutions for its products (Cisco 2009). They consider their partners as an extension of Cisco and their partnerships are truly based on long term commitments and mutual benefits. Cisco is creating market growth through their direct investments, in conjunction with the investment in partnerships which allows them to expand their knowledge, visibility and experience in new technologies. Ciscos strategy is to actively invest in all the major technology segments on a global basis. As with acquisitions, all the investment targets are thoroughly examined and analyzed for both their business and technology. Below are the Cisco acquisitions for the fiscal year 2009 (Cisco 2009). Set-Top Box Business of DVN (Holdings) Ltd.-November 2, 2009 DVN has major operations in China and they are the market leader in digital cable solutions. DVN shares Ciscos vision of performance, scalable and services-rich cable interactive platform extending into every home.Market opportunity for Cisco with this acquisition is cabling solutions. ScanSafe, Inc.-October 27, 2009 The company ScanSafe is a market leader of software services and they provide web security solutions for global enterprises as well as small businesses. By this acquisition Cisco can lead as provider of on-premise content security and their market opportunity from this acquisition turns out to be network security. Starent Networks, Corp.-October 13, 2009 Starent Networks is a leading supplier of IP based mobile infrastructure solutions, targeting mobile and converged carriers. According to Cisco there is an active investment in this market by the service provider, since the global mobile data traffic is expected to double every year. The market opportunity for Cisco with this acquisition is mobility. Tandberg-October 1, 2009 Tandberg is a global leader in video communications. They have a broad range of world class video endpoint and network infrastructure solutions. So with this acquisition, Cisco will expand its collaboration to offer more solutions to a number of customers further accelerating market adoption globally. Tidal Software, Inc.-April 9, 2009 Tidal Software is the creator of intelligent application management and automation solutions. This acquisition will advance Ciscos data center strategy by enhancing product and service delivery offerings. Pure Digital Technologies Inc.-March 19, 2009 Pure Digital, are creators of the best-selling Flip Video brand. They are pioneers in developing consumer friendly video solutions and with this acquisition Cisco can expand in the media enabled home solutions segment and capture the consumer market transition to visual networking (Hooper 2009). Richards-Zeta Building Intelligence, Inc.-January 27, 2009 Richards-Zeta Building Intelligence Inc, they are leading provider of intelligent middleware technology that enables businesses to integrate building infrastructure and information technology (IT) applications over a common Internet Protocol (IP) network, resulting in improved efficiencies, greater energy savings and a reduced carbon footprint. Ciscos market opportunity with this acquisition is physical network security. The Next Market Segmentation for Cisco Cisco has been targeting towards getting a two digit sales growth from the telecommunication sector for the year 2009. Cisco is a market leader in the telecommunication sector and they are very optimistic to realize the target. For Cisco, telecommunication sector is one of the massive market segmentations for their products, especially in the IP technology. Cisco launches 2 to 3 solutions periodically for their technology which consists of updates or some added features as extensions of their current products (Yulyanto 2009). Cisco Key Success Factor After only a few years of its foundation, Cisco became a powerhouse in network technology. It was largely unfamiliar to the average consumer until the dot-com explosion, which resulted in a large customer base, such that it became worthwhile to reach potential decision-makers in a variety of ways. The arrival of the Internet as a ubiquitous part of our lives meant that increasing numbers of small businesses and average consumers rapidly became a part of Ciscos customer base. Both market segments contribute to the addition of extra computers, whether for new employees or for family members who want to surf the web simultaneously, which has driven the demand for simpler networking products that even a non-techie can set up. In fact, sales to small and medium businesses accounted for approximately 20 to 30 percent of Ciscos US$ 18.878 billion in revenue that ended in July 2003 (Cook 2004). While the late 1990s and early 2000s saw an explosion in large computer networks as companies upgr aded their infrastructures or simply set them up for the first time, the next several years likely saw a huge jump in small networks, thanks to the ability of Wi-Fi to share a single broadband connection with several computers without the need to drill holes or run Ethernet cables (Cook 2004). The Impact, Positive and Negative, of the Organizations Marketing Mix Marketing Mix Marketing mix is defined as the tactical tools that the marketers use to implement their strategies mixing the controllableelementsof aproducts marketing plan which arecommonly termed as 4Ps: product,price, place and promotion (Kotler 2008: 202). These elements are adjusted until a balanced proportionis found thatservestheneedsof the customerswhile generatingoptimumincome. Product Product can be defined as anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organizations and ideas (Kotler et al. 2008: 539). Ciscooffers a wide range ofproductsand networking solutions designed for enterprises and small businesses across a variety of industries. They are also addressing their customer requirements in many other segments including commercial and small business. The network has become a platform for providing a transparent customer experience (Insight 2009). Managing the Product Mix Positioning and Repositioning A well planned and executed brand repositioning helps Cisco to increase their brand value along with sales. Cisco is very closely aligned with their corporate strategy, regular investments in their brand positioning or repositioning to always renew the brand significance and maintain its connection with their customers. By brand positioning Cisco has gained enormous benefits as shown below: Brand Measure The branding campaigns conducted by Cisco have lifted its brand equity and helped it to gain shares and grow sales. This has also helped them to strengthen their overall brand recognition and exceed the averages on core brand measures. After the campaign launch, Cisco has been positioned into the security space by lifting their IT security brand consideration by 54% among their tech audience in six months (Slideshare 2008). Ciscos success brand repositioning depends upon their close alignment with their overall corporate strategy which includes product positioning, channel/alliance strategy and acquisitions (Slideshare 2008). Market Share Cisco has strengthened its dominant share in the core market by 72% in switching and 80% in routers. It has also expanded their share in the new products by 6% in messaging applications, 41% in web conferencing and 21% in the video conferencing segments respectively (Slideshare 2008).The market share has been increased for the entire r ange of Cisco security products including their firewall applications, VPN and for secure routers. Jobber (2007: 405) explains Product Strategy as: The emphasis on product portfolio analysis is managing an existing set of products in such a way as to maximize their strengths. But companies also need to look to new products and markets for future growth. A useful way of looking at growth opportunities is the Ansoff Matrix. Cisco Ansoff Analysis Market Penetration Market penetration is the fundamental method of a growth strategy in which the business focuses on selling current products into existing markets. It maintains or increases the market share of current products, restructures mature markets by driving out competition and increases the usage by existing customers (Tutor2u 2009). Acquiring competitors may be one of the major ways of gaining market penetration. It may also be achieved by more aggressive ways of promotional campaigns, supporting it with a competitive pricing strategy and dedicate more resources to selling products. Cisco is known for its innovative products and introduction of those products into the market before its competitors that helps in generating mature markets. Its products like Cisco Catalyst 6500 Series Network Analysis Module, Cisco 7600 Series routers, Cisco Catalyst 6500 Series Firewall Services Module and many other products have already captured the market (Cisco 2009). It is increasing the market share and customer loyalty through social networking sites, blogs and public interviews. Its main strategy to penetrate the existing market is through acquisitions. It acquired Audium Corporation in June 2006 that gives it opportunity to penetrate into the IP enabled voice telephony market, Cognio, Inc in September 2007 through which it entered into wireless networking, Nuova Systems, Inc in April 2008 that gives it chance to enter into data centers and ScanSafe, Inc in October 2009 that helped Cisco to capture the network security market (Cisco Systems 2009). Market Development Market development can be essentially termed as a growth strategy where the business aims to sell its current products into new markets. Such a strategy can be achieved by venturing into new geographical markets, new product dimensions and new distribution channels. Alternatively, different pricing strategies can be adopted to attract customers and create new market segments (Tutor2u 2009). Cisco recognizes the common strings that exist between sales, engineering, security and marketing groups. Once the main links are identified by its RD Team, it tries to build a suitable interface between the groups which contributes to the companys market development. Develop, Partner or Acquire is the 3 Tier strategy followed by Cisco. It teams up with industrys major companies and then provides persuasive offers to the customers. WirelessLANs, content networking,storage networking, voice over IP and Metro IP includingoptical networking are the extended product dimensions for market development ( Cisco 2001). In addition to this, Cisco is attempting to establish its marketing presence in other potential geographical locations like China, Saudi Arabia, Pakistan etc. Product Development Product development can be defined as a strategy where a business seeks to introduce new products into current markets. It requires the development of new competencies and new products which may appeal to the customers (Tutor2u 2009). Existing product lines may be extended to provide existing customers with greater choice. Cisco sets vision and then makes its strategies to achieve its targeted goals. Its strong RD capitalizes the current market situation and then provides customized business solutions according to customer needs and further plans for new products. Cisco has identified four key requirements to increase acceptance in the business world: security, availability, quality of service, and reliability (Payataqool 2009). Diversification Diversification is the advancement strategy where a business introduces new products in new markets (Tutor2u 2009). This strategy involves high risk since the business targets markets where it has no or very little experience. Cisco has started its diversification in the emerging countries that extend from Russia to the Eastern Europe and Middle East that will also include Africa and Latin America. Industries in developing countries still use limited technology despite of having concentrated wealth, less government transparency and the customers willingness to use the most advanced and high tech products and services. The company not only targets to supply advanced networking equipment but also focuses on the target countrys revolution. Cisco has successfully initiated transformation projects in Chile, Turkey and South Africa as part of its diversification strategy (Deign 2009). Managing product over time Product Life Cycle With the dynamic state of todays economy, an organizational change should not only adapt to the current climate, but it must also encourage growth (Wrage 2009). Cisco has followed this by moving from a traditional silicon based organization to a lifecycle business model. These changes are challenging for Cisco since they have more than 60,000 plus employees supported by their 46 data centers worldwide. This new life cycle consists of six separate stages: In the prepare phase it determines the business case and the project requirements. Plan phase develops the detailed project plan describing the resources and responsibilities. In the design phase it details the alignment of business goals and the technical needs. Implement phase delivers the new capabilities with the integrations. Operate phase monitors and reviews the implementations. Lastly, the Optimize phase has a continuous improvement activity of the existing processes (Wrage 2009). So with these steps in place, Cisco has start ed progressing into an organization that is best suited for the service-oriented network infrastructure organization making the cost savings and efficiency a reality (Wrage 2009). Promotion Promotion means activities that communicate the merits of the products and persuade the target customers to buy it (Kotler 1999). Promotion is one of the factors which influence the buying behavior of the customer. It helps to inform people about the product and its usage. Cisco is using many means of introducing their products in global markets. They use advertising as the main tool to introduce new products and to connect with potential customers. They advertise their new products and services through public relationship, direct marketing, internet and online promotions. Cisco also uses the social media channels such as networking and blogs as a tool to promote and to extend their products to the larger audience. Cisco follows the following elements for their promotion strategy: Direct Marketing As stated by Peter Drucker (2009), Marketing is not a function; it is the whole business seen from the customers point of view. Direct marketing captures the customers by avoiding intermediaries. Cisco uses various methods to promote their product such as direct mail, telephone, telemarketing, e-marketing and other tools to directly communicate with the customers. Cisco conducts various direct marketing campaigns such as online shopping, cable television infomercials, which helps them in getting the direct response from their target audience and also to meet their demand generation goals. Advertising Advertisement can be defined as Any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor (Armstrong, Kotler 2009:383). Cisco can be grouped under the product oriented advertiser category, which highlights product features, their services and price through various advertising channels as internet, magazines, television and by e-marketing. AIDA Model AIDA is a model generally adopted by the sellers to stimulate the purchase decision of the customers. Attention The element attention, describes the stage where the brand manages to obtain customer attention, informing the customers about the product. This could be either a positive or a negative attention. The next step is to build a relationship with customers by means of advertising which is a prominent tool in the marketing mix. The product is then launched in order to encourage the customer decision of buying the product. Interest In this stage, it generates the confidence in the buyers about the products that company plans to promote. The seller then explains how this product will meet the customers requirements. Cisco as a brand has interested its customers and built the confidence in the buyer about their product interests the customers. Desire In this stage the seller inspires the customer towards the product and then relates the products to their needs. Here, advertising strategies are best suited. Since customers have the choice of choosing their configuration, it stimulat es the desire to purchase the product. Action This phase deals with persuading the consumers to buy the product and explain them the immediate benefits of the product. Advertising and direct ma Art Therapy: Benefits and Applications Art Therapy: Benefits and Applications Psychology and art therapy might have been in use to heal from thousands of years, for instance, in the 7th century Vaghabhatta in his Ashtanga Hridaya narrates as â€Å"Obeisance be, to that unique, unparalleled, rare physician who has destroyed, without any residue, the diseases like lust, anger, greed, arrogance, jealousy, hatred, fear and many such bad emotions† hinting on psychological treatments and awareness that were existing. Concurrently almost at the same period, The Chitrasutra of the Vishnudharmottara Purana, in his discourse on Indian painting details on various schools, techniques and ideals, significantly, he prescribes art is a form of emotional communication and a healing process. He says: Painting cleanses the mind and curbs anxiety, augments future good, causes the greatest delight, kills the evils of bad dreams and pleases the household deity (Kalmanowitz, Potash, Chan, 2012: 192). These ancient scholars, though have specified these therapies did not expl icate the details as the fields were out of the scope of their literature purview; however, they have left behind remarkable evidence on these therapies. Therefore, it is apparent that Indians worked with the awareness of art’s therapeutic benefits, which can be adverted to as an established concept of art therapy. Kramrisch proclaims that Chitrakara often admits that the knowledge of Vishnudharmothara is a mere transference of the knowledge he pursued from Indian lineage repeated and compiled from older sources [does not mention whether the older source was in the form of text/ verbatim/ training. Nevertheless, it shows the theory was pre-existing prior to the 7th century] (Kramrisch. S 1928: 4). A substantial research remains open for any further literature review and literature search for more details on these supposedly lost therapies. Clinical interventions hinder the healing process, especially in children on the contrary, adapting non-verbal method, e.g., ‘art’ is considerably accommodating. In need of psychologists providing fair and non-verbal communication to assess children The Universal Nonverbal Intelligence Test (UNIT; Bracken McCallum, 1998a) was developed to help multi-cultural and multi-lingual populations and children who have sensory limitations, learning disabilities, psychiatric conditions, and various language-impairing neurological disorders (Reynolds, R. C. Kamphaus, W. R. 2003: 254). Further regarding psychotherapy techniques it is also mentioned that â€Å"all these methods have a number of fundamental limitations† (p. 15). The atmosphere is utmost important for children. Art studio is more welcoming and enables children to believe that they can carry through something over there, while the clinical environment is fearful and fretful (Councill T., 2003, 208). Staricoff in her exhaustive research review[1] (Arts in Health: A review of the medical literature cites nearly 400 papers showing the beneficial impact of the arts on a wide range of health outcomes) summarizes her findings as commitments with local artists and museums can show a significant improvement in medical students. Foreword by Peter Hewitt acknowledges that Artists are well aware regarding the positive impact and benefits of their works in healthcare centers. Art of medicine can be enriched with responsiveness, consciousness, and thoughtfulness by combining art based activity in medical students[2]. Visualizing the art works can improve observation and understanding skills of students during medical training[3]. Art making, aesthetic improvements and installations can be worthwhile during treatment as they reduce the anxiety, provides a positive response to the treatment and speeds up the recovery, thereby reducing a prolonged treatment and increased expenses[4]. All these research reports show that art directly benefits the patient, staff, medical students and families. Art is vital for effective medical training and treatment. Neuroscience has shown amazing advancements using art that does not rely on theoretical explanations or interpretation, e.g., fMRI (functional magnetic resonance imaging) observes direct variations in the brain’s network during visualization[5]. Observing or producing visual art reduces the distress by opting positive distraction from negative feelings and thoughts thereby promoting health benefits[6]. Many scientists explore the use of art; such scientists illustrate and publish more advanced, highly cited research than the average scientists who are not involved in visual arts[7]. Hence, art making not only plays its role in healing but also places itself in the intellectual science camp. This article is intended not to go against art psychotherapy or psychotherapy, but unfortunately, though we have copious evidence on the direct benefits of art, art therapy display predilection towards psychotherapeutic benefits. The concern is in the present situation of art therapy, where art is observed as parasitic on psychotherapy since it believes nothing can be achieved without verbal communication. On taking the risk of compromising with psychotherapy, this article questions whether we have lost the concept of â€Å"Art as therapy†? Have we sacrificed the essential values, viewpoints and integrity of art in the process of reconciling art and psychology? Is it a sacrifice made merely to get recognized as a scientific field? The benefits of art have been discussed throughout the art history, philosophy, psychology, and anthropology literatures. In Dissanayake’s point of view the relationship between evolution and art is assessed sometimes as crucial to survive by making special. Culturally primitives use to pass on the morals and information. Psychologically, they use to relieve from the anxieties of uncertain life (Dissanayake 1992a as cited in Kaplan 2000: 59). Kaplan argues that by enabling language development, creativity, problem solving skills, self-esteem, and mental reparation visual art can support our well-being (Kaplan, Frances, 2000, 62). Art therapy Art therapy has emerged as a prevalent therapeutic module and has a long history of several decades. Art is a powerful tool in communication that can be used to understand emotions, stress and in-built complexities of people. The ability to reduce anxiety, resolve life’s struggle and enhance life without any age bar has elevated art into the realm of therapeutic forms, be it spiritual healing, medications, play therapy, neuroscience, etc. (Malchiodi, 2003, ix), getting involved with the practice of art making improves observation, hand and eye coordination, perception and brings in relaxation and reparation, overall well-being is observed due to the art’s nature of self-soothing (Malchiodi, 2003, 353). In art as therapy it becomes difficult to provide dynamic therapeutic benefits as the client needs to have a rudimentary skill of making art (Nucho 2003: 14), similarly, clients without rudimentary skills of art making may face difficulty in producing their mental discrepancies in art psychotherapy (Nucho 2003: 14), and nothing happens without discourse (needs reference). A further related problem of the art psychotherapy approach is that art work and observations are linked to comfortable explanations made by clients, these descriptions, nevertheless man stem from ignorance, insecurity, uncertainty, cover ups and disparity that a client might possess or poses. Miller without seeing any progress in mentally ill adults from insight-oriented art psychotherapy engaged them in loosely structured art activity which was more satisfying and rehabilitative (Kaplan 2000: 99). This means that in art psychotherapy the evidence supporting empirical research processes, adds little to what can be described, is difficult to disprove and often involves a circular explanation of the relation between art and psychotherapy. Such explanations are of little value, because they fail to enlarge upon what is already known and established in psychotherapy and keeps one in confusion regarding what art can provide more than the benefits of retrieving images for clinical psychol ogy purpose. Not necessarily by means of art psychotherapy, but treatment would any way happen through psychotherapy counselling, as art psychotherapy strongly believes in discourse and its attributes, which leads one to question the subsistence of art psychotherapy concept. Science fails to analyze why a person has depicted a certain image when the circumstance of action and depictions controls the mood and brings out false positive response from the client. Human beings are tuned to oppose the personality analysis whenever they feel discomfort, they refuse to open up or select to feed negatively. Rather than depicting the primary mood disorder, they prefer to depict unaccomplished desires, hoping for mercy and/or fulfillment. This leads to wrong assertion. Crazy artists and suiciding psychologists It appears to be too simple to say that art as therapy is therapy by itself, a self-healing process, or an auto reparative tool. Often the concept strikes to get to its point. For e.g., Regarding addiction and art, the disgraceful act of being addicted can be resolved by involving in art activities (Santora P. B., Dowell, M. L., Henningfield E (Ed), 2010, 6) these, points get blurred as we question what about those crazy drug addict artists who could not cure themselves in the procedure of creating artwork? Does art have self-healing capacities? Can a common man win through art where world renowned artists failed? These questions may make us turn back to psychology, but Tori DeAngelis[8] says â€Å"several studies support the idea that psychologists may have an elevated risk for suicidal ideation and behavior compared to general population†. An astonishing percentage as high as 40 to 60 percent of psychologists faced disruption due to work load, anxiety and depression was reported by A 2009 APA survey, such instances affect clients and psychologists are insufficiently prepared to deal with distressed colleagues comes as a blow in the discipline of psychology. J. S. MAUSNER and R. C. STEPPACHER[9], conducted a study, where weirdly a doubtful, anxious and unsuccessful career were major reasons of psychologists committing suicide. Later, the initial impact of being unsuccessful many people starts planning to die and psychologists are not left behind. Swiss psychiatrist Hermann Rorschach (1884–1922), whose ink blot test is prominently popular could not wait to see his work propel, with all the drawback of financial blockage, he reduced his inkblot prints to 10 numbers, the failure of his publication made him to die committing suicide. (Schultz, P, D, Schultz, E, S, 2005: 19). Likewise, we have witnessed Suicides of noted psychologists Michael J. Mahoney, PhD, in 2006, and Lawrence Kohlberg, PhD, in 1987. Reference As an example of addiction Freud encouraged cocaine and he himself was a cocaine user, his biographer Ernst Jones says Freud use to smoke up to twenty cigars a day in the process he developed cancer and begged his physicians to down him[10]. Further, what about the psychologists who suicide one after the other†¦. Why couldn’t they heal themselves as similar to artists who were not cured by their art at all? Did those artists with the process of art, live long being addicted rather than committing suicide? Art definitely has something to present at least the urge to live. Dr Staricoff quotes Swedish research showing that â€Å"engagement with the arts is associated with longer life expectancy† (Staricoff, 2004, 2). What art can afford us and what we can obtain will remain unrevealed till we get pitched to this marvelous concept of art. Reward processing makes a specific contribution to the neural processing of visual art, that artistic status alone is enough to instantiate reward processing, and that the brain thus responds to art for art’s sake[11]. The art instinct therefore has been eternally planted in the heart of man. Art provokes happiness when one lives merrily, and when one is in pain, yet it provokes the happiness by removing the deep rooted grief of the soul, hence it is impossible to destroy the art and appreciation that is imbibed in a man (Davar F. C., 1935, 2). Without readiness, and self-preparedness any therapy would fail in producing beneficial results. What seems most important to remember is that the art made in therapy is not only a source of information for the therapist; it is also a mirror for the youngster, as Edith Kramer once wrote, â€Å"Paintings are valuable not so much because they can tell the adult something about the child, but also because the very act of creating helps the child to learn something new about himself. This process of self-discovery and self-acceptance through art is the core of art therapy† (Rubin, 2005, 120). Unclear and blur mental images become clear and meaningful during art therapy course (Rubin, 2005, 153) and this brain game is not possible, without client’s willingness and enthusiasm which is raised by the foreseen pleasure of creating art itself. All these creative people and psychologists were all aware of their situations, an artist who is addicted need to divert his art activity into other courses of artwork; a psychologist with problems need to confer with other therapists. It was like a story of a fish which decided to lie in the same pond without caring for its spirit, though picked back, time and again, it got back to the same pond where there was no enough oxygen, it was the problem of that fish which cannot be generalized with all those fishes in the sea. [1] Arts in health: a review of the medical literature- www.artscouncil.org.uk [2] Jo Marie Reilly; Jeffrey Ring; Linda Duke. Visual Thinking Strategies: A New Role for Art in Medical Education, Fam Med 2005; 37(4): 250-2. [3] Jasani SK, Saks NS. Utilizing visual art to enhance the clinical observation skills of medical students. Med Teach. 2013 Jul;35(7):e1327-31. [4] Studies show that incorporating the arts can save money, improve the patient experience and do a lot more. http://www.ucira.ucsb.edu/why-we-need-the-arts-in-medicine/ [5] Edward A. Vesse, G. Gabrielle Starr, and Nava Rubin, Art reaches within: aesthetic experience, the self and the default mode network, Front Neurosci. 2013; 7: 258. [6] Lankston., Cusack., Fremantle., Isles, Visual art in hospitals: case studies and review of the evidence, J R Soc Med. Dec 1, 2010; 103(12): 490-499 [7] Daniel Gurnon, Julian Voss-Andreae, and Jacob Stanley, Integrating Art and Science in Undergraduate Education, PLoS Biol. Feb 2013; 11(2): e1001491. [8] DeAngelis, Tori 2011: 19 [9] J. S. Mausner and R. C. Steppacher, Suicide in professionals: A study of male and female psychologists, http://aje.oxfordjournals.org/content/98/6/436 [10] http://psychology.about.com/od/sigmundfreud/tp/facts-about-freud.htm [11] Simon Lacey., Henrik Hagtvedt., Vanessa M. Patrick., Amy Anderson., Randall Stilla., Gopikrishna Deshpande., Xiaoping Hu., Joà £o R. Sato., Srinivas Reddy., and K. Sathian. Art for reward’s sake: Visual art recruits the ventral striatum. Neuroimage. Mar 1, 2011; 55(1): 420–433.

Harper Lees To Kill A Mockingbird Essay example -- Harper Lee Kill Mo

Harper Lee's To Kill A Mockingbird In the novel by Harper Lee named, To Kill a Mockingbird, there is one main tragic event that occurs. The feelings and expressions dealt with in the novel are seen through the eyes of the main character, named Scout. In the novel Tom Robinson is a black male accused of rape in Maycomb County. During the same time period as the novel there were many historical events that were almost identical in setting and conclusion. There were many things that happened leading up to the court case that foreshadowed Tom Robinson’s inability to be found innocent of the charges. The Scottsboro case and the case in the novel are similar in many ways, especially in that they ruined the lives of blacks over false accusations. An event that was very much similar in nature to the novel was the Scottsboro trials. The Scottsboro trials involved nine young black males who were charged with the rape of two white females on a train. The black boys on the train got into a fight with some white males, which was the beginning of their worst nightmare. The two women on the train that made the accusations saw an opportunity to stage a rape claim. The two women in the Scottsboro case were from poor families living in African-American communities. In the 1920's and 1930s it was not common for white families to live in black communities. Even though there were a few that lived in the black communities, they were not thought highly of. The two women's names were Victoria Price and Ruby Bates. During the court case, â€Å"Another witness claimed that he had let Price use a room for prostitution and that she turned down a white man once because it was ‘Negro night’" (Greatest). Ruby Bates’ situation was not much bet... ...onvicted of a crime that he didn’t commit, which eventually led to his death. The town of Maycomb committed a sin, by killing a mockingbird. Works Cited: "The Greatest Trials of All Time." The Scottsboro Boys. 1998. Court TV Online. 13 Feb. 2002. <http://www.courttv.com/greatesttrials/scottsboro/players.html>. Johnson, Claudia Durst. Understanding To Kill A Mockingbird. 1994. Think Quest. 13 Feb 2002. < http://library.thinkquest.org/12111/scottsboro/rubybate.htm>. Linder, Doug. ""The Scottsboro Boys" Trials ." Biographies. 2002. . . <http://www.law.umkc.edu/faculty/projects/FTrials/scottsboro/SB_biog.html>. Lee, Harper. To Kill a Mockingbird. New York: Time Warner, 1982. "Scottsboro An American Tragedy." People & Events. 2000. PBS <http://www.pbs.org/wgbh/amex/scottsboro/peopleevents/index.html>.

Presentation in History of the English Language Essay

When studying the development of English as a language, it can be argued that early modern English is perhaps the most vital point of reference. This period brings with it a richness in material that provided clues as to how the tongue developed phonetically and geographically from its roots as a secondary, regional language in an arena dominated somewhat by the French language, and largely by Latin. Although the amount of available information isn’t enough to paint a sufficient scenario of the linguistic lay of the land at the time, these materials are a great help in discerning the stages of development of the English language. During the latter age of transition from Middle English, the language was mostly spread about in regions. This period is â€Å". . . notoriously [known] as the time when linguistic variation is fully reflected in the written mode . . . † (Nevalainen 13). Due to the heavy presence of French and Latin as the dominant vernaculars, middle English didn’t have enough room to develop as a real language and was limited to regional variants that were shaped by the grammar rules of the more prominent languages at the time. This was, mostly, due to the lack of standardized spelling – it was difficult to come up with a fixed set of grammar rules if the people didn’t have any idea of how to spell the words to be used in each situation. This changed during the sixteenth century. With the shift to early modern English came the streamlined version of the language, thanks to major standardizations in the way words were spelled throughout various regions. But you can’t ever get rid of local variations in language, and the early form of modern English is no different. Most of the available materials from the period concern themselves mostly with grammar reforms and the instruction of the language. The most curious thing about these documents is that despite dealing with a language that was gaining more and more popularity as a serious vernacular, the method of instruction was still largely conducted in Latin. This proved to be difficult in unifying the language since the two tongues were different from each other both grammatically and in inflection. Alexander Gil wrote Logonomia Anglica in 1619 as an attempt to describe the chief variants of English according to region. These are the general, northern, southern, eastern, western and poetic variants. Interestingly, these are the same regional distinctions of middle English, save for the unifying general vernacular that could be similar to what we call standard English. The weakness in Gil’s study is his partiality to the northern style although this feature gives us an outstanding view of how the morphology of early modern English developed. His renditions of spelling and pronouncing some words are indicative of the Germanic roots of English, including the use of /v/ for /f/ (the example given by Nevalainen is vill for fill). Another method of dialectal segregation was recorded by George Puttenham in The Arte of English Poesie (1589). Here, Puttenham gives us a view of how early middle English was segregated according to social standing, and was focused mostly on improving the aesthetic appeal of the language by identifying the speech of the court and the aristocrats as well-sounding and favorable, as opposed to the speech of a craftsman, or that of the thieves (thieves’ cant). Still, the dominant tongue at the time remained to be Latin, and it was in Latin that the English grammar was taught and written. This was to accommodate foreigners who wished to learn English; these people learned English via the structure of Latin, whereas locals who already practiced English learned Latin through the structure of their mother tongue. The effect of Latin in the grammar manuals during the first part of the sixteenth and seventeenth centuries were apparent – the use of Latin categories, or at least a system derived from Latin, to describe English grammar left out a chunk of what formed the structural core of English, and while the regional dialects flourished, very little attention was given to them and the focus of learning instead went to the General dialect, which would eventually go on to become the basis for the structure of the language today. A lot of the development that transformed the English language occurred at this time. In Pamphlet for Grammar (1586), William Bullokar gives us insight to the transformation of the personal noun ye into modern-day you. He also noted the possible conversion of the suffix –eth ¬ (e. g. loveth) into the more economical –s pronounced with a /z/-like crescendo. The latter, incidentally, is an example of northern dialect curiosities that made it to the general dialect. The continuous development and popularity of English as a language both written and spoken led to the precursors of modern-day newspapers. Newsletters by eminent individuals were handwritten and sent out as manuscript circulations back in 1620 as a means of spreading important information around. A fair example is the Newdigate Newsletters that were addressed to Sir Richard Newdigate of Warwickshire from the Secretary of State’s office. A selection of the newsletters would go as follows: â€Å"The King of Poland desireing a nearer Correspondence with this Crowne then has been formerly and haveing sent Over to desire his Maty to be godfather to his Daughter, his Maty was preparing to send an Envoy ExtraOrdnary thither to stand for him, when the last post brought news ye young Princess was dead. † (21) This selection, in its original form, contains plenty of scripting nuances of the period – such as superscripts for the abbreviations – and resembled, in all intents and purposes, formal letters of the period. In closing, it is worth to note that while the instruction and growth of English as a language during the early modern period isn’t as clear as we’d like it to be, there really is no denying that this period yielded a huge wealth of material to study. Thanks to works like Gil’s Bullokar’s and the missives to sir Newdigate, we can continue to study and piece together the broken pieces of the puzzle of how today’s universal language evolved into what it is. WORKS CITED Nevalainen, Terttu. Introduction to Early Modern English, An. USA: Oxford University Press, 2006. 12-27

Freedom of Religion in the U.S

Freedom of Religion in the U.S Introduction Religious disagreements have often been the cause of discord, violence, and hatred in many parts of the world. In the U.S. during the colonial times, religious differences were the cause of religious conflicts and persecutions before the founders of the US undertook to work together to protect religious freedom and end persecutions and religious intolerance (Gunn 189).Advertising We will write a custom essay sample on Freedom of Religion in the U.S specifically for you for only $16.05 $11/page Learn More The new religious pluralism, in the American context, guarantees religious tolerance and religious freedom, which has transformed the religious landscape to allow the coexistence of many religious standpoints. Unlike in the past, the religious pluralism allows the interaction of multiple religious traditions within the state and the civil society. However, despite this remarkable success, currently, religious confrontations often arise over many issues of religious faith. In particular, issues of creationism and evolution raise religious disputes, which are increasingly growing more intense. At the same time, the U.S. promotes religious liberty and pluralism as one of the cornerstones of democracy in the rest of the world. However, in the US, politics, law, and religion often generate disagreements and divergent religious views whereby, divisive politics on a number of religious issues threatens the commitment to religious freedom. Religious Freedom in America Despite some episodes of religious intolerance in the past, the US has made considerable progress in promoting religious freedom. The Constitution and the Bill of Rights purposely aimed at protecting individual right of worship and religious freedom. In particular, the framers of the constitution included three distinct commitments to religious liberty viz. the religious oaths to public office, prohibitions to freedom of worship, and legislations against the establis hment of religious facilities were declared against the constitution (Gunn 197). From the colonial era dominated by Protestant pluralism, the US presently allows the expression of almost all world religious faiths. This step presents a significant stride in promoting religious pluralism and encouraging religious tolerance.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the US, many people do not profess any religious faith and they include the secularists, humanists, and atheists. Since the constitution offers no religious preference or any state religion, in the American context, religious freedom implies the religious liberty for all citizens including the non-believers. Religious liberty encompasses three principles: firstly, religious liberty is an individual right that transcends the state power (Gunn 201). Secondly, religious liberty, according to the constitution, confer s freedom of conscience to people of all faiths. Lastly, religious liberty means the right to practice a given religious faith or no religion at all without government interference. Thus, in the US, religious freedom allows all individuals to profess any religious beliefs or no religion without any state control. The Religious Landscape in America The freedom of religion as embedded in the constitution did not aim at preventing religious beliefs or institutions from participating in public life. In effect, the disestablishment resulted to less or no state interference in religion. Additionally, the freedom of religion provisions in the constitution barred any religion from becoming a state religion. As a result, many religious faiths play a vital role in shaping public policy and public life. The need to separate religion from the state was meant to prevent the government from being biased in the denominational competitions. Additionally, the religious freedom has significantly shap ed the religious landscape in the US. Religious tolerance among the Catholic, Jewish, the dominant Protestant, and other religions coupled with low cases of religious violence or turmoil are the results of the freedom of religion. In recent times, the denominational rivalries have declined giving rise to religious interest groups that go beyond religious boundaries. Religious views tend to reflect perspectives within and across denominations (Castelli 324). Commonly, religious opinions to controversial issues involve the religious versus the secular, or the conservative versus the liberal, which reflects a considerable change in religious boundaries and alliances (Castelli 327). Currently, unlike in the past, most disputes in the US involve competition amongst various religious interest groups but not conflicts. Threats to Freedom of Religion Considerable progress has been made in many religious settings following the articulation of the freedom of religion in the constitution. Amer icans are more tolerant to religious views and appear to transcend religious prejudices.Advertising We will write a custom essay sample on Freedom of Religion in the U.S specifically for you for only $16.05 $11/page Learn More However, angry confrontations over issues touching on religious faiths threaten the religious liberty that is so celebrated in the US. In particular, issues about public financing of religious projects such as schools, the Ten Commandment monuments, taxation as well as the use of the name of God when swearing allegiance to public office threaten this religious freedom (Sullivan 80). Religious disputes are also apparent in the public education system over teaching of controversial topics such as evolution and creationism. Religious divisions on other controversial issues including euthanasia, gay rights, abortion, and stem-cell research are apparent in the US. At the same time, the U.S. promotes religious freedom as a â€Å"universal human right† internationally. Through the International Religious Freedom Act (IRF) of 1998, the U.S. offers multilateral assistance to countries to promote religious freedom as one of the cornerstones of democratic development (Sullivan 81). It also sets out various initiatives to prevent violations of religious freedom by countries and promote religious tolerance. Conclusion Religious freedom is a right conferred upon Americans by the constitution and the Bill of Rights. Though much success has been achieved including religious tolerance and coexistence, religious disagreements often arise on a number of controversial issues. Internationally, the U.S, through the IRF Act, promotes religious freedom as a way of enhancing democracy. However, locally, the interaction between politics and the state as well as religious disagreements on many issues threaten the religious freedom. Castelli, Allen. Praying for the Persecuted Church: US Christian Activism in the Global Arena. Journ al of Human Rights 4.3 (2005): 321-331. Gunn, Jeremy. The Complexity of Religion and the Definition of ―Religion in International Law. Harvard Human Rights Journal 16.4 (2003): 189-205. Sullivan, Winifred. The Impossibility of Religious Freedom. Princeton, N.J.: Princeton University Press, 2005.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More

Fences Vs A Lesson Before Dying essays

Fences Vs A Lesson Before Dying essays In the novels, A Lesson Before Dying by Ernest Gaines and Fences by August Wilson, the characters struggle to overcome lifes difficulties and to find the true meaning of their existence by freeing themselves from their troubles. This form of self-redemption helps to renew each characters conscience and bring him or her to a new light, where they can reach the full potential of their lives. Both works of literature contain several characters that overcome lifes hardships with redemption, but the ones who make the biggest sacrifices are the most important. The two that truly redeem themselves are Grant, from A Lesson Before Dying and Rose, from Fences. In August Wilsons novel Fences, it is Rose who experiences the greatest redemption when she agrees to care for Troys daughter, Raynell. Rose experiences one of lifes worst hardships when she discovers that her husband has had an affair with another woman. When Troy admits the truth to Rose about his affair, she is heart broken and deeply hurt. Rose can not believe that after eighteen years of marriage Troy would go and do such a thing. Not only was Troy neglecting his family but he was also jeopardizing the well being of his new daughter, Raynell. It was then that Rose truly begins to see the real Troy. She sees how selfish he is for visiting the woman at his leisure just to make himself feel better. In the following line from page 78, Rose explains to Troy how he is not the only one suffering and that she too feels like she is trapped inside their small, immobile world. You not the only one whos got wants and needs. But I held on to you, Troy. Unlike Troy, Rose has accepted her current situation and has learned to deal with the problems she is faced with everyday. She has also not strayed from Troy, but has stayed in his bed. The next big problem Rose must face is what to do with the baby. On page 78, Troy uses symp ...

Analysis of Corporate Culture and Corporate Identity with Special Essay - 1

Analysis of Corporate Culture and Corporate Identity with Special Reference to the Hotel Restaurant Erbprinz, Ettlingen, Germany - Essay Example y is linked with the brand and image of the organization, and hence it is expected to directly impacts upon the revenues and capitalization of the organization. As such, there is a need to understand and assess what comprises of corporate culture and corporate identity and how the two can be assessed and even perfected. This need is even more significant in the case of service intensive organization like the hotels and the restaurants, as the customers largely form their opinions about the organization on the basis of their interactions with the staff. The current research is therefore aimed at analyzing the corporate culture and corporate identity at hotel Erbprinz in Germany. The research was conducted using both secondary and primary methods. An exhaustive literature survey was undertaken where numerous books, journals, articles and data bases like springlink, emerald and ebosco etc, were used to collect the basic material for the review. The primary research was conducted using the interview method and selecting the Director of Erbprinz as the respondent. Some of the conclusions derived from the interview findings are as follows. Corporate Culture is the set of values, attitudes and behaviors that the owners of the organization expect the employees to cherish and follow. Organizational Culture is the set of values, attitudes, beliefs that the employees of the organization share. Corporate Identity is the way the organization is positioned in the minds of its stakeholders – customers, partners, competitors and employees. Corporate culture and Organizational Culture both impact upon the Corporate identity of an organization. There is a basic difference between Corporate Culture and Organizational Culture. While Corporate Culture is the outcome of the vision and mission of the organization as envisioned by the owners/founders, Organizational Culture is the result of the complex interaction between the employees. Corporate Culture can be deduced from the

K-Swiss Research Paper Example | Topics and Well Written Essays - 4500 words

K-Swiss - Research Paper Example From first half sales of $274 million and profits of $45 million in 2006, the company's sales and profits dropped to $225 million and $26 million in the same period in 2007. This case reviews the company's performance, analyzes the potential reasons for the large drop in sales and profits after forty years, and suggests changes in corporate strategies. K-Swiss primarily designs, develops, and markets athletic footwear for sports use, fitness activities, and casual wear under the brand names K-Swiss and Royal Elastics. It also markets apparel and accessories under the K-Swiss brand: tennis apparel such as skirts, shorts, tops, polos, dresses, and warm-ups for men and women, as well as tee shirts, caps, socks, and bags for casual athletic consumers. Products are sold through sales executives, independent sales representatives, and its website www.kswiss.com to specialty athletic footwear stores, pro shops, sporting good stores, and department stores here and overseas. Arthur and Ernest Brunner were avid skiers and tennis players who moved from Switzerland to California in 1966 to start a business venture selling shoes. In the typical fashion of craftsmanship for which the Swiss are known worldwide, they designed a shoe that responded to and supported the specific needs of tennis players by focusing particularly on cushioning for the soles of the feet, as well as the construction of a firm upper that would not easily give way to the pressure of forceful lateral movement (Schlax 7). Marketing, Design and Pricing Strategies They called their shoe "The Classic", introducing the product at Wimbledon in 1966 where it met with great success. The design of the shoe was intended for intense use, but its appearance was simple, austere, and elegant: three sturdy leather pieces constituted the shoe's upper, which was held in place by five narrow leather strips. The sole was a thin but strong strip of lightly treaded rubber that allowed it to be light and relatively frictionless. Aside from a small Swiss flag on the heel of the shoe, the K-"Classic" was entirely white in color, giving the shoe a timeless, preppy appearance. Each piece was numbered, the label was hand-sewn into the shoe's inner lining, and each pair sold for $20 when the most expensive tennis shoe at the time sold for only $7.50. Tennis players and upscale consumers took to the shoe immediately, and soon K-Swiss was enjoying a small but growing popularity in the U.S. as a fashion statement: simple, elegant, sturdy, and expensive. It was not only used for tennis and walking, but for daily casual wear, its white color allowing it to be used by men and women with any fashion combination (Taub 9). Its West Coast location attracted a great number of Japanese residents and tourists, and by the early 1970s, K-Swiss gained an almost cult-like status in Japan, moving the company to open dozens of accounts in that country. When the company's U.S. market exploded, the company began manufacturing the shoes in Southeast Asia, where labor costs were lower,